My intent in sitting down to a demo of Falcon.io was to provide an update to the social media management software I reviewed more than a year ago. There have been significant updates. In fact, so much has changed that I was inspired to consider more than just the product, but to deeply ponder what it is social media can do for real estate companies today.
- Social media is better leveraged as a listening tool than a branding and publishing vehicle
- Falcon has significantly altered its approach to helping companies with their social media challenges