Falcon.io shows us a new way to look at social media

Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. My intent in sitting down to a demo of Falcon.io was to provide an update to the social media management software I reviewed more than a year ago. There have been significant updates. In fact, so much has changed that I was inspired to consider more than just the product, but to deeply ponder what it is social media can do for real estate companies today. Falcon.io's interface says it all. Although most third-party social media tools, from multi-account management tools like Hootsuite to graphics tools such as Canva, focus heavily on content creation, Falcon doesn't suggest publishing anything until you're three items down the main navigation menu. The product is designed around creating audience profiles by "listening" for keywords and terms and watching who your people watch. Falcon doesn't suggest publishing anything until you're three items down the...