Boost, browse, broadcast: 3 Facebook strategies you might be missing

  • Facebook is the most affordable media source by CPM (cost per thousand of impressions) we've ever seen.
  • Boosted posts have proven to be an effective way to generate more traffic.
  • Pick one day a week to spend 45 minutes finding relevant content to share.

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Facebook remains the top gun in your social outreach arsenal. The platform has evolved well beyond keeping in touch with old high school friends. It’s a bonafide news and media generation resource. It’s where companies need to be — and agents are companies. But are they using Facebook’s best features?