If you’re reading this, there’s a good chance that you’re a real estate agent. There’s also a good chance that you know how to sell a home. You’re good at person-to-person interactions, and you can show homebuyers everything there is to love in a home, neighborhood and city. However, it’s harder to translate your face-to-face skills to an online setting. You know how important it is to start using social media to sell, especially because according to Hubspot, over half of marketers who have been using social media for three years say it has helped boost their sales. But how can you use social media to get you to that point? The key is truly to provide value to your clients and potential clients through social media. Not only will this increase the number of people who see your page, but it will keep your clients returning to you over and over. What to share on social media Provide value through your posts Whether it’s a post about getting ready to stage a h...
- The 20 percent of your posts should be the listings for the homes you’re selling.
- On Pintrest, pins with calls to action increase engagement by 80 percent.
- Provide calls to action where you ask readers to share, and make it easy to do so.