What it means to cross the 'steering' line in real estate

  • Steering happens when agents say, “this is a good neighborhood,” or “this is the best neighborhood for families with children” or “you wouldn’t be happy here.” The practice is prohibited by the Fair Housing Act.

Big plans for business in 2018?
Give yourself the tools to own the new year at Connect SF, July 17-20, 2018

Real estate agents are strongly encouraged to become neighborhood experts, and buyers often come to us and ask us to recommend a neighborhood. I wish I had a dollar for every time I have told a client that I cannot recommend a neighborhood. I cannot recommend the best condo buildings for singles, or even the best neighborhood for young families.