Regardless of industry, the most important aspects of content are quality, relevancy and frequency. It isn’t as easy as it sounds. Simply creating content won’t help Google rank you higher. Google isn't easy to trick, and Google is analyzing content closely to ensure it meets its standards. Of course, Google isn't sifting through all the copy that goes up on the internet on a daily basis, but it is fine-tuning its bots so that Google's search engine delivers exactly what people are looking for. Before we get into the meat and potatoes, understand that Google’s job is to deliver the best search results. If a buyer is only interested in two-bedroom homes, but a real estate agent shows only four bedroom homes, he or she is going to go elsewhere. The same holds true for Google. If you search for divorce attorneys in Boca Raton, and the result shows a personal injury attorney, you are likely to head over to Bing! As a real estate agent, you might want to rank for...
- Prove to the search engines that you are an expert or are providing expert content.
- Always deliver copy that your target audience will find valuable.
- Use internal and external links to show to Google that your content is trustworthy.