Regardless of industry, the most important aspects of content are quality, relevancy and frequency. It isn’t as easy as it sounds. Simply creating content won’t help Google rank you higher. Google isn’t easy to trick, and Google is analyzing content closely to ensure it meets its standards.
- Prove to the search engines that you are an expert or are providing expert content.
- Always deliver copy that your target audience will find valuable.
- Use internal and external links to show to Google that your content is trustworthy.