Sue Yannaccone on breaking glass ceilings and franchise competition

The recently appointed ERA president and CEO talks agent needs and brokerage competition
  • Brokers are asking, "What are you doing to help me grow my business."
  • Portals are here and will not go away, but brokers must also have their own offerings and identity.
  • We are seeing a shift back to the broker brand and broker site with hyperlocal content.

A graduate of Clemson University, Sue Yannaccone is the new president and CEO of ERA Real Estate. With deep operational experience across many real estate companies and brands, her appointment doubled the number of women in the senior-most executives positions of Realogy Franchise Services.