Brokerage

Sue Yannaccone on breaking glass ceilings and franchise competition

The recently appointed ERA president and CEO talks agent needs and brokerage competition
  • Brokers are asking, "What are you doing to help me grow my business."
  • Portals are here and will not go away, but brokers must also have their own offerings and identity.
  • We are seeing a shift back to the broker brand and broker site with hyperlocal content.

Sue Yannaccone A graduate of Clemson University, Sue Yannaccone is the new president and CEO of ERA Real Estate. With deep operational experience across many real estate companies and brands, her appointment doubled the number of women in the senior-most executives positions of Realogy Franchise Services, joining Better Homes & Gardens Real Estate CEO Sherry Chris in the top-dog suite of the realty giant. [audio mp3="http://www.inman.com/wp-content/uploads/2016/08/Podcast_SueYannaconne_mixdown.mp3"] Brad Inman: Welcome, Inman news readers, to the Unlisted podcast, I'm Brad Inman. Today, I've got with me the new CEO of ERA Real Estate, Sue Yannaccone. Welcome, Sue. Sue Yannaccone: Thanks, Brad, happy to be here. Now that name -- did I pronounce it right? Are you Italian? What is that background there? You did -- I am Italian by marriage, I guess. My prior name was Daniel. I guess I really love my husband! Let's talk about this appointment by Realogy to put you in t...