• Slim Jim is releasing a number of new ads, one of which depicts a real estate agent helping a man get out of a sticky homebuying situation.

It looks like a scene ripped straight from the annals of HGTV.

A young-ish couple embarks on their journey to homeownership, and there’s that one conveniently overpriced home that seems to say “buy me” — but only the woman can hear the call.

She begins imagining a future life, complete with daintily colored walls and the sweet coos of a new baby.

The camera pans over to her husband (or partner), desperately looking at the real estate agent for help. (In real life, we all know that 9 times out of 10, that help never comes — and if it does, it is insufficient to change minds.)

However, in the bro-universe of Slim Jim, the man comes out on the “winning” side with the help of his agent, who is determined to help him escape a future in a Pepto Bismol-colored room by creating a rather interesting story.

According to a report on Adweek, this ad is one of four spots the beef jerky company will be releasing over the next month to help guys snap out of real life and into a Slim Jim.

“The four :30-second spots feature guys that are bogged down with the monotony and pressure of real, adult life, a feeling that the Slim Jim target can relate to,” said the company in a press release.

“But once the men bite into a Slim Jim, they snap back to a simpler time in their life, and are reminded that Slim Jim is a great snack for guys that want to break out of a situation and just be a dude.”

Politically correct? Definitely not.

But any campaign that gives us back Macho Man Randy Savage’s famous “Snap into a Slim Jim!” line (said the way only Savage can express it) has at least that in its favor.

Savage died more than five years ago, and in 2014, Slim Jim decided to revive the sound bite — the campaign targets the 18-to-25 crowd, many of whom probably don’t remember the original 1990s-era Slim Jim ads with Savage.

Email Marian McPherson

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription