MarketingNews Brief

Snap into a Slim Jim — and an ad featuring a buyer’s agent

Beef jerky helps a man snap out of a questionable homebuying situation
  • Slim Jim is releasing a number of new ads, one of which depicts a real estate agent helping a man get out of a sticky homebuying situation.

It looks like a scene ripped straight from the annals of HGTV.

A young-ish couple embarks on their journey to homeownership, and there’s that one conveniently overpriced home that seems to say “buy me” — but only the woman can hear the call.

She begins imagining a future life, complete with daintily colored walls and the sweet coos of a new baby.

The camera pans over to her husband (or partner), desperately looking at the real estate agent for help. (In real life, we all know that 9 times out of 10, that help never comes — and if it does, it is insufficient to change minds.)

However, in the bro-universe of Slim Jim, the man comes out on the “winning” side with the help of his agent, who is determined to help him escape a future in a Pepto Bismol-colored room by creating a rather interesting story.

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According to a report on Adweek, this ad is one of four spots the beef jerky company will be releasing over the next month to help guys snap out of real life and into a Slim Jim.

“The four :30-second spots feature guys that are bogged down with the monotony and pressure of real, adult life, a feeling that the Slim Jim target can relate to,” said the company in a press release.

“But once the men bite into a Slim Jim, they snap back to a simpler time in their life, and are reminded that Slim Jim is a great snack for guys that want to break out of a situation and just be a dude.”

Politically correct? Definitely not.

But any campaign that gives us back Macho Man Randy Savage’s famous “Snap into a Slim Jim!” line (said the way only Savage can express it) has at least that in its favor.

Savage died more than five years ago, and in 2014, Slim Jim decided to revive the sound bite — the campaign targets the 18-to-25 crowd, many of whom probably don’t remember the original 1990s-era Slim Jim ads with Savage.

Email Marian McPherson