OpinionMarketing

Why our clients deserve better than DIY photos

Know and use good photography for your listings
  • I would never consider using my phone for photographs used to market a client’s home.
  • Anyone who believes that just anybody can take pictures needs to look at some MLS listings.
  • We owe it to our clients to do everything we can to make their property look amazing.

Everything is marketed with photography, including beer, boots and all that falls in between. We can find pictures of our next home on the internet and photos of a washing machine we might want to buy to put in the laundry room. Take a quick look at websites such as Zappos; you might notice that all of the photographs are perfect. That could be because they are shot by pros in studios where lighting can be controlled. I don’t think that the people who make or sell shoes also photograph them, which is a good thing. The purpose of real estate photography isn’t just to document that a house has rooms and a brick exterior; it is also a powerful marketing tool that can help homesellers get more for their homes and attract buyers online. Cameras keep getting better, and photo editing software is less expensive and easier to use than ever before. The camera on my phone is better than point-and-shoot cameras that I used 10 years ago, but I would never consider using my phone for...