Technology

3 steps to maximizing your Google ad campaign for bigger returns

What works (and what doesn't)
  • Google AdWords is not all about volume; consider the entire sales process.
  • Target your niche.
  • Explore additional advertising opportunities through display, email and dynamic search options.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Most people start their move online even before they’ve chosen a real estate agent. The internet allows homebuyers and sellers the luxury of hiding behind their computer screens and dipping their toes in before diving head first. So if potential clients are searching the internet, should agents be visible online? Yes. But the opportunity is not as straightforward as you might think. When you're leveraging Google to increase your business, some strategies work and others fall flat. Below, we’ve broken down the three steps to take before embarking on a Google advertising campaign, along with three Google advertising venues to consider as you launch. 3 items to weigh before advertising on Google 1. The destination Too many agents jump on the Google bandwagon and sign up for advertising before considering where those ads will send people. If your website isn’t set up to engage with leads, there's no point in running the ads in the first place. You ...