Upstream has company. The nation’s second-largest MLS system provider has come up with a tool to address the thorny problem of broker data management — from within the MLS.
- Black Knight has rolled out Paragon for Brokers, a tool within the Paragon MLS system that can serve as a "single point of entry" for broker data.
- Company exec Chip McAvoy says the tool is "complementary" to Upstream.
- P4B also offers broker branding within the MLS, customized communication with agents, support of broker-exclusive listings, and integration with a broker's third-party applications and back-office systems.