Upstream has company. The nation's second-largest MLS system provider has come up with a tool to address the thorny problem of broker data management -- from within the MLS. Black Knight Financial Services, maker of the Paragon MLS system, has launched Paragon for Brokers, which "supports real estate brokers’ needs for more differentiation, autonomy and control," Black Knight said in a press release. P4B is an optional feature within Paragon that allows brokers to enter listing and other data once and have it populate not only the MLS, but every system the broker uses -- including back-office systems and third-party applications -- according to the broker's will. Chip McAvoy "The ability to support a broker’s unique business needs within the MLS has quickly become essential in the real estate industry," said Chip McAvoy, Black Knight's data and analytics vice president and real estate market leader, in a statement. "For too long, MLS organizations have had...
- Black Knight has rolled out Paragon for Brokers, a tool within the Paragon MLS system that can serve as a "single point of entry" for broker data.
- Company exec Chip McAvoy says the tool is "complementary" to Upstream.
- P4B also offers broker branding within the MLS, customized communication with agents, support of broker-exclusive listings, and integration with a broker's third-party applications and back-office systems.