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Realogy Franchise Group executive questions value of Upstream

Alex Perriello asked whether bifurcating listing distribution could stifle innovation

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Upstream, the broker initiative designed to standardize and simplify the process of uploading and distributing home listings, does not have the endorsement of the largest real estate franchise in the country, Realogy Franchise Group. Alex Perriello At a private conference this week in Houston, Realogy Franchise Group CEO Alex Perriello questioned Upstream’s value proposition and whether the bifurcation of listing distribution could stifle innovation and add unnecessary costs because not all brokers and MLSs will participate. Although Perriello conceded that the ultimate decision to participate is not his but belongs to his franchisees -- brokers in the Realogy network -- his statements nonetheless put a fog on the progress that Upstream seems to be making. Alex Lange At the same conference, Upstream CEO Alex Lange painted a rosy picture of the new initiative’s progress, with several pilots in the works and an announcement that he would provide live demos at t...