How to revise your strategy on a home that's not selling

  • The stress of reducing a home's price can be somewhat relieved by educating potential sellers beforehand.
  • Although the majority survey respondents said reducing the price is the first tactic they apply to a stalled sale, they also recommended exhausting all your options.

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Your hands are sweaty, your throat is dry and your heart is pounding as you approach your listing clients to talk about something they’re not going to like: reducing the price. Take solace in the fact that you’re not alone.