Marketing

5 upgrades to your online presence that consumers love

Always hone your website and marketing efforts
  • Demonstrate your knowledge of your neighborhoods with content about community features, businesses and events.
  • Make sure to have a clear goal for what you want to communicate with your video, and keep it short, interesting and easy to watch.
  • Mobile digital media time in the U.S. is now at 51 percent compared to desktop (42 percent). Make sure your site looks good on a smartphone.

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Imagine that you have the opportunity to present to a stadium full of people who are looking to buy or sell their home. My guess is you’d show up prepared and looking your best, with up-to-date information and helpful ideas. To the thousands of people searching the internet for information on neighborhoods, properties and agents, your online presence is your first impression and your first chance to impress. Does your website drive traffic present your business well and help you sell? Just as you continue to hone your sales and presentation skills, it’s vital to continue to evolve your website to grow your business, increase your reach and ultimately your sales. Here are five ways to take your online presence to the next level. 1. Leverage portals Even if you have a very successful website, you will probably not reach the 124 million users achieved by Zillow, so make sure your profile is complete and up-to-date. Aggregate enough reviews to be on page 1 when sea...