Realty One Group sharpens focus on agent teams

CEO Kuba Jewgieniew works with the business-savvy individuals who run their businesses under his umbrella
  • Realty One Group, the fast-growing Irvine, California-based brokerage of 8,500 plus agents, is using its team model to help it with ambitious growth plans.
  • CEO Kuba Jewgieniew said he treats his team leaders as mini-CEOs.
  • Teams say they liked the freedom, culture and flat fee commission deal they get at Realty One Group.

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

A few months ago, team leader Jeff Sibbach hopped in his Tesla and headed from Scottsdale, Arizona, to the California coast. With his vice president of operations and marketing, Phil Sexton, in tow, the Realty One Group (ROG) duo set off on a friendly mission to keep their competition close -- in other words, learn about how other teams at the company were finding success. Kuba Jewgieniew "In back office system, you can see what the other agents are doing, who has got more production as an incentive," Sibbach explained. Teams in Irvine, where ROG's head office is based, and northern San Diego had some of the strongest track records, so the Arizonans hit the road. Launched in 2005, ROG is known for its flat fee agent commission structure and fast expansion. Today, a key element of the company’s growth strategy is its sharpened focus on real estate teams, which are designed to foster entrepreneurial thinking via "mini businesses" bolstered by the safety net of a b...