How one video-centric agent is captivating luxury and first-time buyers

  • Don't mention listings or sales in your marketing videos, agent Ivan Estrada advises; focus on making them informative and entertaining.
  • Invest in a good videographer if you have the money. It makes a difference.

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When Los Angeles agent Ivan Estrada goes to listing appointments, people often greet him at the door with the words, “I feel like I know you already from your videos.”