OpinionAgent

Happy Grasshopper: How many homeowners have a ‘go-to’ agent?

Survey reveals array of startling facts about the availability of real estate customers
  • A 2016 Homeowners Survey polled 300 people about how they find real estate agents and the nature of existing relationships.
  • Agents need to be consistently in touch with clients between buying and selling.
  • 51 percent of homeowners rely on referrals to find their agent.

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Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. So long as nothing goes drastically wrong, patients are likely to book appointments with one dentist for their two cleanings per year. Homeowners who aren't handy themselves will probably call on the same maintenance help to fix the garbage disposal and, a month later, a leaky kitchen faucet. But how many real estate consumers have an agent on-hand between years of needing one? About half, according to survey results released by email marketing software company Happy Grasshopper this morning, which show that 49 percent of homeowners do not have a "go-to" real estate agent. The 2016 Homeowners Survey, featuring 300 responses with an age spread of 18 to 65 years, also revealed that 51 percent of homeowners find an agent through word-of-mouth, aka referrals. Source: Happy Grasshopper Perhaps the most staggering figure to emerge from the survey is that ...