Real estate disruption is coming, and it looks a lot like Purplebricks

  • Purplebricks, the U.K. fixed-fee agency, is making waves and gaining traction.
  • Disruption is going to come from a company that offers a superior experience at a superior price.
  • It's foolish to dismiss a new entrant because they don’t fit your idea of what a disruptive player looks like.

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Dive into the latest Technology affecting RE, July 17, 2018

Several months ago, an article was published on Realestatebusiness.com.au titled, “Disruption is coming but it ain’t Purplebricks.” The headline and the article prompted me to respond, because U.K. fixed-fee agency Purplebricks is absolutely the type of disruption that is coming to the real estate industry.