Real estate disruption is coming, and it looks a lot like Purplebricks

Big change doesn't always come in the same package
  • Purplebricks, the U.K. fixed-fee agency, is making waves and gaining traction.
  • Disruption is going to come from a company that offers a superior experience at a superior price.
  • It's foolish to dismiss a new entrant because they don’t fit your idea of what a disruptive player looks like.

Several months ago, an article was published on titled, “Disruption is coming but it ain’t Purplebricks.” The headline and the article prompted me to respond, because U.K. fixed-fee agency Purplebricks is absolutely the type of disruption that is coming to the real estate industry.