Real estate disruption is coming, and it looks a lot like Purplebricks

  • Purplebricks, the U.K. fixed-fee agency, is making waves and gaining traction.
  • Disruption is going to come from a company that offers a superior experience at a superior price.
  • It's foolish to dismiss a new entrant because they don’t fit your idea of what a disruptive player looks like.

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Several months ago, an article was published on Realestatebusiness.com.au titled, “Disruption is coming but it ain’t Purplebricks.” The headline and the article prompted me to respond, because U.K. fixed-fee agency Purplebricks is absolutely the type of disruption that is coming to the real estate industry.