JP & Associates Realtors: 6 transactions or you’re out

Company founder aims for aggressive growth in 2017
  • JP Piccinini is hoping to grow his 100 percent commission brokerage from a $1 billion sales volume to $2 billion this year.
  • The entrepreneur terminates experienced agents who do fewer than six transactions a year at JP & Associates Realtors (JPAR).
  • He sheds around 10 percent of agents from the agent roster every quarter in this way.
  • JPAR is launching an on-demand service app, Odasi, for brokers and agents to take care of chores for busy agents.

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When top broker Italian-born J.P. (Giuseppe) Piccinini was asked to open a new EXIT Realty franchise in Texas more than five years ago, he thought, “Well, Gary Keller had done Keller Williams, Steve Morris had done Exit Realty and Dave Liniger, Re/Max.” Could he join their ranks instead? "I am an entrepreneur at heart; I wanted to carve my own path -- if I fail, I fail, if I succeed, I succeed." And his experience today has exceeded his expectations. The decision behind the business model He explains he decided to set up a 100-percent commission brokerage because that is what would have attracted him as an agent. "I was a top producer and knew what I was looking for in a brokerage. When I designed the formula for JPAR (J.P. & Associates Realtors), one of the first things I wanted in a brokerage as an agent was the best commission possible, so of course I wrote down ‘100 percent,’” Piccinini reminisced. “Mindful that it would attract part-time agents and g...