JP & Associates Realtors: 6 transactions or you're out

  • JP Piccinini is hoping to grow his 100 percent commission brokerage from a $1 billion sales volume to $2 billion this year.
  • The entrepreneur terminates experienced agents who do fewer than six transactions a year at JP & Associates Realtors (JPAR).
  • He sheds around 10 percent of agents from the agent roster every quarter in this way.
  • JPAR is launching an on-demand service app, Odasi, for brokers and agents to take care of chores for busy agents.

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When top broker Italian-born J.P. (Giuseppe) Piccinini was asked to open a new EXIT Realty franchise in Texas more than five years ago, he thought, “Well, Gary Keller had done Keller Williams, Steve Morris had done Exit Realty and Dave Liniger, Re/Max.” Could he join their ranks instead?