Technology

How W+R Studios’ new landing pages stand out

Company says leads generated by agents more cost-effective than those from third-party portals

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NEW YORK -- Leads drive real estate businesses. Agents need a constant pipeline of potential buyers and sellers to thrive. But how to get that pipeline? One option is to attract leads from third-party real estate portals such as Zillow and realtor.com. Another option -- not necessarily exclusive of the first -- is for agents to generate their own leads from among the people they know. Real estate software company W+R Studios is betting agents will choose the latter. The Huntington Beach, California-based firm launched Cloud Attract at Inman Connect New York last night. Greg Robertson "According to a study in 2014, real estate professionals were already spending over $33 million per quarter buying leads (in the form of traffic) from online listing portals," Greg Robertson, W+R Studios co-founder, said in a press release. "But what most agents don’t know is they are already connected to an untapped network of potential sellers and buyers." What it does Cloud ...