The owner of NRT, America’s largest real estate brokerage, plans to launch a high-tech mortgage business, believing the new firm will give a leg up to NRT agents.
- Realogy Holdings Corp.'s new joint mortgage venture with Guaranteed Rate Inc. would market its services to NRT, which is America's largest brokerage and is owned by Realogy.
- If the deal goes through, "Guaranteed Rate Affinity" would replace Realogy Holding Corp.'s previous joint mortgage venture with PHH Mortgage.
- Realogy Holdings Corp. appears to have select Guaranteed Rate as a partner due, in part, to the mortgage company's technology, which it believes could increase the "value proposition" of NRT agents.
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