The culture factor: Why a California broker fired half his agents

  • Re/Max Prestige broker-owner Sammer Mudawar likes hiring millennial agents and believes in step-by-step on-the-job training -- no classroom time.
  • He says veteran agents who market in old, traditional ways would fail in the business if they started today.
  • The California broker fired half his agents at the end of 2015 because they didn't fit his business model.
  • He believes younger agents and tech are already changing the real estate system.

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Broker-owner Sammer Mudawar likes to joke that he hires millennial agents because he knows they’ll be alive in 10 years. In his mid-30s himself, this straight-talking broker owner of the Re/Max Prestige office in Orange County — which he runs with managing partner Jay O’Brien — has a distinctly entrepreneurial approach to real estate that he thinks appeals to agents of his generation.