Now the chairman and CEO of HÔM SIR, Mike Shapiro sits at the top of Orange Country’s luxury real estate market, selling homes with jaw-dropping price tags, but he’s never fully left his investment roots. To this day his background informs the way he diligently trains his agents, his unique lens of the real estate market and how treats his real estate dealings.
- In luxury real estate markets, a more financial marketing approach can work well for clients who see their real estate purchases as assets.
- Custom coaching by top managers can help your agents enhance their differences and maximize their skill set.
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