1 in 3 homebuyers making offers sight-unseen: Takeaways for real estate agents

Agents can cater to the trend by using new tech and serving up as much imagery and data as possible
  • The proliferation of property information, imagery, neighborhood data and new technology is likely giving buyers more confidence to bid on homes without visiting them in person.

With properties selling like hotcakes, one out of three recent homebuyers made an offer on a home without seeing it in person, according to a new survey from high-tech brokerage Redfin. The finding underscores how leveraging new marketing technology and serving up as much property data and imagery as possible can benefit agents while marking a striking generational shift toward pulling the trigger from afar.