Christine Lee, CEO of Seize the Market, is a jack of all trades in the real estate industry. Her past roles include real estate appraiser, mortgage broker, real estate broker, general contractor and consultant.

Lee will draw from all her industry experience to teach others how to be a successful entrepreneur through non-traditional methods. She will also share her five best tips for customer relationship management (CRM).

Watch Lee as she takes the stage not once, but twice at Inman Connect San Francisco during our Tech Connect Track on August 8 and the Leadership Track on August 10.

Register Now

We caught up with Lee to talk tips, trends and takeaways.

What are a few technological/productivity tips that you can give agents/brokers for a successful second half of 2017?

Drill deep, not wide. Riches are in the niches. Cure yourself of SOS — “shiny object syndrome.”

What do you see as some of the most important trends or changes that those in the real estate industry should be on the lookout for?

The big box companies can provide generic coverage all day long but niches are the golden nuggets left behind. This applies to hyperlocal content, service value proposition in your real estate business.

Give us a sneak peek and tell us one of the key takeaways audience members will learn during your session.

The top biggest mistakes in choosing a CRM and how to avoid them, and top CRM technologies in the top five categories you need to know about.

Email Samantha Bullock.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Prepare for this fall with top agents & brokers at Connect Now this Tuesday.GET YOUR TICKET×
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription