Why Zillow 'Instant Offers' seller leads are yours to lose

Broker Veronica Figueroa sees opportunity in controversial new tech offering
  • Zillow Instant Offers leads are a chance to show value, according to one broker.

Most real estate agents know that a lead is nothing without follow-up. That holds true even when that lead is coming from a shiny new — if controversial — tech product. When Realtor Veronica Figueroa receives a home seller lead from Zillow Group’s Instant Offers program, that’s when the work begins.