• Snapchat’s reach with millennials is part of its allure; however, the time investment required to grow an audience and convert buyers is incomparable to the ease of Facebook’s use and capabilities.

Are real estate agents turning away from Snapchat as Facebook continues to build on competitive features in its platforms like Facebook Live and Instagram Stories? The answer is undoubtedly: yes. And with good reason. Snapchat’s steady growth slowed by 82 percent after the launch of Instagram stories.

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