Facebook Live vs. Snapchat: Should you leave one for the other?

  • Snapchat’s reach with millennials is part of its allure; however, the time investment required to grow an audience and convert buyers is incomparable to the ease of Facebook’s use and capabilities.

Big plans for business in 2018?
Give yourself the tools to own the new year at Connect SF, July 17-20, 2018

Are real estate agents turning away from Snapchat as Facebook continues to build on competitive features in its platforms like Facebook Live and Instagram Stories? The answer is undoubtedly: yes. And with good reason. Snapchat’s steady growth slowed by 82 percent after the launch of Instagram stories.