Facebook Live vs. Snapchat: Should you leave one for the other?

  • Snapchat’s reach with millennials is part of its allure; however, the time investment required to grow an audience and convert buyers is incomparable to the ease of Facebook’s use and capabilities.

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Are real estate agents turning away from Snapchat as Facebook continues to build on competitive features in its platforms like Facebook Live and Instagram Stories? The answer is undoubtedly: yes. And with good reason. Snapchat’s steady growth slowed by 82 percent after the launch of Instagram stories.