OpinionMarketing

Why you should forget Snapchat and focus on Facebook Live

Go where the homeowners are
  • The average age of a homeowner is 55 years old; only 2 percent of Snapchat users are 55 or older.
  • Even Pinterest is a better social media platform than Snapchat because 84 percent of the people on Pinterest are over the age of 25.
  • More than 63 percent of Facebook users are over 30, and people spend 50 minutes a day on Facebook.

This article was originally published on raleighrealtyhomes.com. Snapchat is not going to make you consistent money as a real estate agent. Facebook Live is. There are many reasons why, so let’s dive into the data: Why real estate agents should ignore Snapchat Any agent who is focusing on Snapchat right now should stop and turn his or her focus to Facebook. The average age of a homeowner is 55 years old, according to a report published by the National Association of Realtors (NAR). Only 2 percent of the audience on Snapchat is 55 or older. This means the average homeowner is not on Snapchat; 60 percent of the audience on Snapchat is under the age of 24. For Americans under 25, the homeownership rate is around 21.5 percent. When you consider the audience on Snapchat, it’s a big reason to ignore the social media network altogether. Growing a following on Snapchat Did you know that it’s nearly impossible to grow a following on Snapchat? There is no easy w...