Atlanta is now ground zero for iBuyer war

  • The big dog iBuyer competitors now have a common denominator: Atlanta.

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Will iBuyers like Opendoor go mainstream or stay niche? Keep your eye on Atlanta for the answer. The market has became the first where the major iBuyers — Opendoor, OfferPad and Knock — are all going toe to toe, setting up the city to be a battleground for three deep-pocketed startups that all use technology to make quick offers on homes, buy properties in days and quickly resell them.