Atlanta is now ground zero for iBuyer war

With OfferPad's entry, the city has become a battleground for three major high-tech investors
  • The big dog iBuyer competitors now have a common denominator: Atlanta.

Will iBuyers like Opendoor go mainstream or stay niche? Keep your eye on Atlanta for the answer. The market has became the first where the major iBuyers — Opendoor, OfferPad and Knock — are all going toe to toe, setting up the city to be a battleground for three deep-pocketed startups that all use technology to make quick offers on homes, buy properties in days and quickly resell them.