Don’t give up: 10 ways to convince reluctant buyers

Meeting objections with more objections will kill the rapport building required to overcome the buyer’s resistance
  • Focus on nurturing the relationship and chasing down the "no" to overcome buyer objections.

Calling buyer leads is a daunting task. People are often resistant to being on the phone and will say whatever it takes to hang up. And they definitely don’t want to be sold to.