Marketing

How to create a digital real estate lead machine

Adjust your marketing funnel
  • You have only moments with your prospect to educate and nurture the prospect enough times to get them to choose to do business with you.
  • Recently, Raj Qsar outlined a more complex, but comprehensive, view of the modern marketing funnel in a Facebook post.
  • A savvy agent will master the paradox of appearing hyperlocal but also being everywhere.

Things progress toward chaos -- that’s just how it is. It is the Second Law of Thermodynamics. But it doesn’t just apply to physics. In the world of real estate and online lead generation, the chaotic state is increasing. An increasingly chaotic environment Most international telecommunications agencies estimate that more than 3 billion people are using the internet. Between smartphones, tablets and desktops, there is a good chance that your next client is online right now. But with a bombardment of banners, popups and ad word choices filling the margins of their screen, how are real estate agents going to grab potential clients from cyberspace and bring them offline, where the lead becomes your client? Is your head still lingering in the circa 2006 cyberspace, where you register a domain and start a website with a landing page that forces people to register? An obituary for this bygone process might read like this: beloved agent bought a lead capture website from one...

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