Step into this century: 5 tips for marketing your open house digitally

  • Don’t rely on old-school marketing methods; focus on using tools such as DocuSign, Facebook Marketplace, Instagram, Pinterest and Facebook groups, pages and articles to market your open house.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Are you still relying on the same 3P plan for marketing your open houses? You know the drill: put an ad in the paper, put up your signs and pray that someone shows up? Today, marketing and converting open house leads is easier than ever, and it costs next to nothing. According to the 2016 NAR Profile of Buyers and Sellers, more sellers first learned of their agent from an open house (5 percent) or a for sale/open house sign (6 percent) combined than a real estate website or app (10 percent), search engine (4 percent) or social networking site or app (4 percent). Furthermore, Zillow’s latest research reports that 43 percent of the buyers visited an open house to decide if the property was right for them. According to The Real Daily, 4 percent of attendees first met their agent at an open house. How to digitally market your next open house In the past, marketing your open house was both expensive and time consuming. Back in the day, a minuscule print ad cost $50. The other option w...