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Coffee shop jokes about gentrification, ignites backlash

What real estate agents can learn from a trendy Denver cafe's marketing misstep

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A trendy coffee shop in Five Points, one of Denver’s oldest neighborhoods, was roundly criticized for putting out signage that made light of gentrification. The backlash brings to the forefront the conversation surrounding the ugly underbelly of the city’s rapid growth and transformation, namely, the displacement of longstanding, often-minority residents, the New York Times reported today. On Saturday protesters gathered outside the shop called Ink! Coffee, a chain with 16 locations in Colorado, to express their distaste for a sign that read “Happily gentrifying the neighborhood since 2014” and another with the message “Nothing says gentrification like being able to order a Cortado.” Denver, you should let these folks know what you think of their gleefully colonizing sign! 😊@inkcoffee 2851 Larimer Street Denver, CO 80205 📞: 303-292-7327 pic.twitter.com/fq3KuDWRtA — ashley yates (@brownblaze) November 23, 2017 The signs drew ire from past and current r...