We all know that more and more clients are searching for their homes online. Both millennials and gen Xers have a strong preference for using real estate agents (87 percent) and are almost as likely to use online tools as well, according to the Zillow Group Report on Consumer Housing Trends released in October 2016.
- To really build rapport with online leads, you have to be approachable through social media, engage and respond, and position yourself as an expert.
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