4 tips for establishing rapport with clients online

Compete with the ever-evolving online resources at consumers' fingertips
  • To really build rapport with online leads, you have to be approachable through social media, engage and respond, and position yourself as an expert.

Big plans for business in 2018?
Give yourself the tools to own the new year at Connect SF, July 17-20, 2018

We all know that more and more clients are searching for their homes online. Both millennials and gen Xers have a strong preference for using real estate agents (87 percent) and are almost as likely to use online tools as well, according to the Zillow Group Report on Consumer Housing Trends released in October 2016.