According to our research, online leads drive some portion of sales for over 80 percent of real estate pros, yet it’s more important now than ever to take a targeted and measured approach to digital lead capture and follow-up, as the cost of online leads over the last decade has increased while their return on investment has declined.
- Online leads drive some portion of sales for over 80 percent of real estate pros.
- Respond to an online lead within 90 seconds to compete.
- It’s all about the long game.
- An organic, relationship-building approach with a human touch can be key to success, even on the internet.