• Lead conversion rates can be improved with the right automation approach. If you elect to automate lead responses, it’s important not to lose the human element that engages prospects.

Converting online real estate leads doesn’t have to be hard work. It’s true that many teams dedicate a considerable amount of time to lead management, but it’s possible to achieve impressive conversion rates with far less effort than you think.

Suneet Agarwal

On a recent podcast with Pat Hiban, Suneet Agarwal shared how his team maximizes lead conversion with minimal effort. Thanks to some very sophisticated follow-up practices and tools, Agarwal’s agents are able to convert online leads with relative ease.

To learn about three of the follow-up tools Agarwal uses to maximize conversion, read on. For details on how to use these tools for best results, listen to the podcast below.

3 essential follow-up tools for online real estate leads


When an online lead comes in, Agarwal aims to service it with as much automation as possible; however, he doesn’t want prospects to feel like they’re communicating with a robot. One of the tools that helps Agarwal automate lead conversion without losing that human element is Riley.

Riley is a real estate service that provides human-powered lead responses in two minutes or less. With Riley’s concierges available to service leads, even a relatively small real estate team like Agarwal’s can effectively convert a high volume of online leads.

Agent Legend

Agent Legent offers some incredible automation features. One of these features, direct-to-voicemail calling, is something Agarwal utilizes immediately after a new lead comes through. When Agarwal’s team receives a new lead, Agent Legend automatically sends a prerecorded message to the lead’s voicemail.

Another Agent Legend feature that Agarwal leverages for lead conversion is automatic texting. When an agent attempts to contact a lead unsuccessfully, Agent Legend sends a custom text to the lead automatically.

Also, when all of Agarwal’s agents are busy and unable to call a new lead, Agent Legend sends a text to get that first touch quickly; this helps to ensure that the lead doesn’t seek out another team.


Immediately after Agarwal’s pre-recorded message is sent to a lead’s voicemail via Agent Legend, the lead goes up for grabs. Essentially, FiveStreet gamifies the lead-claiming process, giving all agents the ability to claim new leads immediately.

By making new leads accessible to all agents simultaneously instead of assigning leads via rotation, Agarwal’s leads receive their first touch from an actual agent much faster.

Unlike the round-robin approach, FiveStreet never leaves leads waiting for a call from an agent who may not be available.

Agarwal’s follow-up schedule for online real estate leads

Want to hear more details on how Agarwal utilizes the tools mentioned in this post to automate lead conversion? Listen to the complete podcast with Suneet Agarwal.

Also, be sure to pay close attention to Agarwal’s follow-up schedule; it’s one of the keys to his success with lead conversion!

Pat Hiban is the author of the NYT bestselling book “6 steps to 7 figures: A Real Estate Professional’s Guide to Building Wealth and Creating Your Destiny,” the founder of online real estate sales training site Rebus University, and the host of Pat Hiban Interviews Real Estate Rockstars, an agent-to-agent real estate podcast with Hiban Digital in Baltimore, Maryland. Follow him on Instagram and Twitter.

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