Riley, a lead-qualification service for real estate agents, raises $3.1 million

Concierge technology with booming customer base responds fast, makes small talk with buyers and can be customized
  • Riley stands out because it uses real people to cultivate leads exclusively through text messages.

Real estate agents who use Riley, a concierge service that sends text messages on behalf of agents, sometimes wake up to a treat that’s better than breakfast in bed: buttered-up leads. Now, the company has clinched $3.1 million in funding, fresh off its graduation from the prestigious startup accelerator Y Combinator.