Century 21 unveils 'big, bold, ambitious' rebrand

Overhaul led by CEO Nick Bailey is emblematic of the legacy franchisor's fight to stay relevant

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Century 21 rolled out a sweeping rebrand that aims to paint the nearly 50-year-old franchisor in a clean, sophisticated light. Overseen by CEO Nick Bailey, who took over the company in August, the aesthetic overhaul is intended to go beyond the surface to signify C21’s “big, bold, ambitious moves ahead.”