mello Home CEO Chris Heller: 'Our only competition is ourselves'

The former Keller Williams leader tells Inman about how his new brand will differentiate, starting by going 'directly to real estate agents' for its borrower referral service

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After a career in real estate that culminated in rising to the top of Keller Williams, Chris Heller joined loanDepot to head up a new project. He talked to Inman about his plans for mello Home.