Connect the ICSF Sessions: Jason Pantana solves your marketing problems

How to keep your marketing system a lead-generating-machine

How can agents, tech companies and brokerages all move Faster, Better, Together? Learn how this July at Inman Connect San FranciscoBuy your ticket here, and remember that Select members get a $100 discount. Thinking of bringing your team? There are special onsite perks and discounts when you buy those tickets together too. Just contact us to find out more.

When agents find themselves scrambling to keep up with their business, one of the first things that often takes a backseat is their marketing plan. In short, they stop doing the things that allowed them to “get busy” in the first place. Big mistake. Next thing they know, their business has dried up… AND they have no new leads to pursue. This is exactly what leads to the all-too-frequent ups and downs experienced by real estate professionals.

How do you build lead generation systems that run themselves, so you can focus on serving your customers while more leads continue to stream in? That’s what coach Jason Pantana from Tom Ferry International is going to discuss at a special coaching track session at Inman Connect San Francisco. Join Jason and other top real estate professionals for the week-long, jam-packed agenda of learning, making deals, exploring new tech, networking, and having a ton of fun at Inman Connect San Francisco,, July 17 through 20, at the Hilton SF Union Square.

“Agents attempt to generate leads in all kinds of ways,” notes Pantana, “but they often get it wrong. For example, they treat Facebook and Zillow leads exactly the same way, whereas the users on each platform are at different levels in terms of readiness to buy or sell. Agents need to be able to pinpoint leads throughout the customer journey within each platform, and then figure out how to add value at each stage of the journey. If agents can’t get this right, they’re spinning their wheels working on leads that simply aren’t ready to be nurtured.”

Bring your specific real estate marketing challenges to Pantana at Inman Connect San Francisco, where he’ll be giving personalized, actionable advice to help you solve your problems and get your marketing program in the best possible shape.

“I don’t like giving generic, abstract answers,” Pantana explains. “I like giving real answers and providing real strategies — the nuts and bolts.” If that’s what your marketing strategy needs, then you can’t miss this coaching session.

Register now

Thinking of getting your product in front of thousands of real estate professionals at Connect? We can make that happen for you. For sponsorship opportunities please reach out to sales@inman.com for more information.

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