Real estate data and technology firm Black Knight is integrating Paragon, its MLS platform, with the Homebot marketing tool in an effort to make wealth reports readily available to clients, both companies announced Thursday.
With the integration, agents using Paragon will be able to send customized monthly reports about home values to clients who may be interested in selling a home and others who have closed a sale but may be considering future transactions. The reports include information about home equity, trade-up and investment property potential as well as potential rates for room rentals.
“Homebot’s integration with Paragon makes it seamless for agents to access, and is part of our overall strategy to continuously deliver the cutting-edge, collaborative and mobile-friendly tools that will help agents and brokers drive more business,” said Chip McAvoy, Black Knight’s executive vice president for Real Estate Solutions, in a prepared statement.
The Paragon MLS system, currently used by more than 200 multiple listing services nationwide, is a software portal that allows real estate professionals to manage client circles through its Collaboration Center system. Denver-based Homebot is a virtual collaboration tool that helps homeowners keep track of equity and home value.
“Agents can better support homeowners who may be interested in selling their existing home, but have not yet listed it, as well as proactively engage those who could trade up or purchase an investment property,” McAvoy said.
The move is part of Black Knight’s push to develop innovative technology and expand Paragon with new tools to help agents reach its clients.