The real estate market is shifting. So what does that mean for your business? If you’re panicked at the thought of discount brokerages, iBuyers and other disruptors emerging to capture market share — or even if you’re not sure how to handle the transition between a seller’s market and a buyer’s market — then you need to think about not only how to survive in a turning market, but how to thrive.

That’s the topic of a special track taking place at Inman Connect New York, January 29 through February 2 at the Marriott Marquis Times Square, an entire afternoon of programming around thriving in a turning market.

Sessions will cover topics including how to find people who need you, whether through hunting, fishing or farming; getting back to basics and learning how to tailor your business to accommodate market shifts; tips and tactics for convincing sellers to price their homes realistically in a market that might not favor them as much as in previous years; and the keys to establishing effective dialogues and conversations with your clients, whether that’s through scripts — or not.

You’ll hear experts discuss how to justify your commission through communicating your key value propositions, how to handle common objections (including effective comebacks), how to navigate FSBO deals by thinking about them as long-term prospects, and what you need to know about investing in yourself and your assets. One of the keys to survival in a shifting market is going to be differentiation. How exactly do you differentiate yourself from the competition? A session offering seven different ways to stand out from the crowd is also on the agenda.

Don’t let changes in the real estate market lead to panic, stress and flailing aimlessly toward the unknown. Instead, you can make a plan that puts you front and center, no matter where the shifts lead — and you’ll learn how to do it at Inman Connect New York.

Dig deeper into leading a brokerage through shift and discover the opportunities in a changing market at Inman Connect New York, January 29 – February 1. Jumpstart 2019 with tactical takeaways, unlimited networking and thought-provoking speakers. Learn more.

Thinking about bringing your team? You may qualify for special group perks! Contact us to learn more.

Interested in sponsorship opportunities for reaching this unique audience? Contact us to learn more.

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