An array of new technologies designed to visually represent listings may actually lead to fewer home showings, but the people who do still show up are likely to be more serious.

Mark Tepper, vice president of sales and business development at 3D imaging company Matterport, said Tuesday afternoon at the Inman Connect New York 2019 conference that today consumers want more transparency and efficiency than they might have in the past.

Where previously a would-be homebuyer might have spent hours and hours viewing dozens of different homes, now that same person expects to get a deeper, richer view of a home before they even step inside. 

“It’s all about efficiencies of time,” Tepper said. “You think about the time that’s wasted when somebody walks into a home. You wasted the person’s time who is selling the home who spent hours cleaning it. And the agent who transported you there, and the person who is buying.”

Tepper conceded that displaying richer home imagery might drive some people away. But they are likely to be the people who either weren’t really ready to buy, or who might have eliminated a home immediately after walking through the door. In other words, showing more imagery — including the kinds of 3D tours Matterport creates — whittles down the pool of people so only the most serious remain.

“You’re going to get less showings but the people that come are going to be what we call ‘buyer-ready,'” Tepper concluded.

Gayle Weiswasser, a vice president at mobile house shopping app Homesnap, also stressed the importance of creating a seamless, more efficient consumer experience.

Speaking during the same session with Tepper at Inman Tech Connect Tuesday, Weiswasser pointed out that consumers today have apps that play the music they like and that help them easily buy things online.

Weiswasser’s point was that consumers have come to expect that same kind of ease and transparency in all of their transactions, and real estate is no different. Succeeding in real estate, then, means working with those expectations to help would-be buyers cut out whatever doesn’t actually help them get closer to a home.

“We want to make it seamless and easy,” she said.

Email Jim Dalrymple II

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Thank you for subscribing to Morning Headlines.
Back to top
We're giving away 3 free ICLV tickets at Connect Now next week. Register and attend live for your chance to win!REGISTER×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription