Wouldn’t it be easier if you had clients seeking you out because they found you through social media? There’s a single strategy that can make this happen: storytelling. Katie Lance tells the Inman Connect New York audience how to tell stories effectively.

Are you tired of chasing leads only to discover that some of those leads aren’t qualified buyers or sellers? Wouldn’t it be easier if you had clients seeking you out because they found you through social media? There’s a single strategy that can make this happen: storytelling.

Whether it’s Instagram stories, Facebook Live, Snapchat or any other social media platform, storytelling is imperative in attracting clients. Focus on highlighting and elevating your audience.

“When you tell a compelling story, you’re answering the question of what it’s like to work with you,” Katie Lance, CEO and owner of Katie Lance Consulting, said onstage at Inman Connect New York.

For more on finding your voice and honing in on the right clients, watch the entire video above on Inman Select.

Email Inman

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription