Wouldn’t it be easier if you had clients seeking you out because they found you through social media? There’s a single strategy that can make this happen: storytelling. Katie Lance tells the Inman Connect New York audience how to tell stories effectively.

Are you tired of chasing leads only to discover that some of those leads aren’t qualified buyers or sellers? Wouldn’t it be easier if you had clients seeking you out because they found you through social media? There’s a single strategy that can make this happen: storytelling.

Whether it’s Instagram stories, Facebook Live, Snapchat or any other social media platform, storytelling is imperative in attracting clients. Focus on highlighting and elevating your audience.

“When you tell a compelling story, you’re answering the question of what it’s like to work with you,” Katie Lance, CEO and owner of Katie Lance Consulting, said onstage at Inman Connect New York.

For more on finding your voice and honing in on the right clients, watch the entire video above on Inman Select.

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