RE/MAX says new agent tech platform will be 'best to market'

CEO Adam Contos says the Denver-based franchise plans to unveil a 'full ecosystem' of tech products later this year, built by its subsidiary booj

Real estate franchise giant RE/MAX is getting ready to roll out its proprietary end-to-end real estate technology platform for agents later this year, competing directly with similar offerings from rival franchise Keller Williams and rival private brokerage Compass.