Signing bonuses, big marketing budgets, 100 percent splits — the recruiting battle for agents today is fiercer than ever. The flood of capital and aggressive recruiting strategies used in the industry are no secret. So how do indie brokers compete?

Signing bonuses, big marketing budgets, 100 percent splits — the recruiting battle for agents today is fiercer than ever. The flood of capital and aggressive recruiting strategies used in the industry are no secret. So how do indie brokers or smaller operations compete?

Bernice Ross, CEO and president of BrokerageUP!, shares the resources and tools brokers need in their arsenals to compete with huge national industry forces onstage at Indie Connect, part of Inman Connect New York’s programming.

Watch the full conversation above on Inman Select.

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