Hear from a successful city agent and a small-town agent as they compare notes on everything from getting leads and listings to marketing tactics.

When Karin Carr, Keller Williams Coastal Area Partners, moved to Savannah less than two years ago, she found herself up against a lot of agents with a ton of name recognition and market share. She had to figure out how to stand out from the pack, and she decided YouTube would be that path forward.

She says you can easily make videos similar to blog posts, and when someone is googling something relevant to their current situation, the SEO benefits of videos will lead consumers to you.

RE/MAX’s Vachi Udolkin found community videos on Instagram were right for his Miami market. He split up his area into 52 neighborhoods and hired four videographers to make hyperlocal content.

Both Carr and Udolkin shared their individual successes onstage at Inman Connect New YorkFind out the tools and strategies they used to build their names by listening in to the full video above on Inman Select.

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