EXp is promoting Mitch Robinson, the current senior vice president of marketing and communications, to the newly created position.

EXp World Holdings, the parent company of eXp Realty, announced Thursday it’s promoting Mitch Robinson, the current senior vice president of marketing and communications at eXp Realty, to the newly created position of chief marketing officer.

Mitch Robinson. | Photo credit: eXp World Holdings

In his expanded role, Robinson will continue his duties leading and advising the company’s marketing and communications, but will also focus on affiliated services, international expansion and VirBELA, the virtual world technology that powers the company’s virtual cloud brokerage.

“I love being part of a smart team that works to improve the experience for our agents every minute of the day,” Robinson said in a statement. “That mission never ends, but, as we grow, the opportunity to be part of other current and future efforts is exciting.”

Robinson joined eXp Realty in April 2017. Prior to joining eXp Realty, he worked at RealSelf, a healthcare marketplace, and Zillow. At Zillow, he led the company’s trade marketing team, spearheading marketing initiatives and working with agents, brokers, multiple listing services, rental professionals and builders.

Jeff Whiteside, the chief financial officer of eXp World Holdings said in a statement that Robinson has a clear vision for the future of marketing.

“We have a great leadership team in place and Mitch has been an integral part of building the company through its rapid growth,” Whiteside added. “Every time we have the opportunity to promote someone at eXp, it is a clear indication of the depth and leadership we have in our company.”

Robinson’s promotion comes in the wake of three top executives departing eXp World Holdings and eXp Realty in the past eight months as well as the appointment of new co-presidents. 

It also comes at a time of expansion for the brokerage, which recently announced new markets in the U.S. and Canada and its first foray into markets outside of North America. The virtual cloud brokerage also recently crossed the 20,000 agent threshold.

Email Patrick Kearns

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