Why IDX is still a valid part of your lead generation strategy

Done right, with focus on useful long-tail keywords and a consumer-friendly property search, an IDX-enabled real estate website is something every agent should consider

Last week, “Agents, it’s time to forget IDX as part of your lead generation strategy” was reposted here on Inman News. Although there were some undeniable truths, to proclaim an IDX site as “antiquated,” that “the big players” have won, “you simply can’t compete,” and you should “give up” is a fallacy. Here’s why.