Zavvie, which calls itself, “the Kayak of iBuyers” – invoking the travel booking comparison site – announced Monday it has released an end-to-end brokerage iBuyer solution called the Offer Optimizer Suite. The platform includes a revamped version of the company’s Offer Optimizer tool and now has an online property profile questionnaire so sellers can receive instant offers from multiple iBuyer platforms.
“This upgraded Offer Optimizer Suite, with its clean user interface and streamlined instant offer generator form, lets home sellers evaluate their options and potential proceeds with the push of a few buttons,” Lane Hornung, CEO and co-founder of zavvie, said in a statement. “And now that we’re licensing a white-label version that brokerages can brand and place on their own websites, agents and their clients are in the driver’s seat.”
Hornung, also the founder of the Colorado-based brokerage 8z Real Estate, is aiming to put brokerages in a position of power as the prevalence of iBuyers grows throughout the country. According to zavvie’s data, national iBuyers like Zillow, Opendoor and Offerpad, are on track to more than double their sales totals in 2019, increasing from 15,000 to 35,000.
With the platform, home sellers get an opportunity to compare offers from those different iBuyers and see what they can actually net from a sale to each one. Giving brokerages this tool to include on their own website, will allow those brokerages to gain valuable seller leads.
“Zavvie’s core purpose is to share insights on the instant offer process and help home sellers make informed decisions, so it made perfect sense to partner with top brokerages to reach a larger consumer audience,” Hornung said. “These broker partners have loyal communities of home sellers and are trusted local brands.”
Better Homes and Gardens Metro Brokers in Atlanta, a franchise with more than 2,400 agents, is the first brokerage to white-label the platform under the name Instant Move and Metro Move, which is their agent-assisted sale tool. The two tools together gives consumers a chance to compare selling to an iBuyer and listing on the open market with one of its agents.
Atlanta is a hotbed of iBuyer activity, with Zillow, Opendoor, Offerpad and Knock all operating in the market.