Learn how to create distinction, be consistent, and attract more buyers and sellers by being human straight from the pros at Inman Connect Las Vegas.

Branding is the emotional and psychological connection that people have to your business, said CORE’s Chief Business Development Officer Danielle Garofalo onstage at Inman Connect Las Vegas.

Garofalo recommends that you don’t get caught up in the minutiae of branding (logos, colors and packaging), but rather, focus on what value you can bring to your clients.

It’s a human industry said Seth O’Byrne, team leader with Sotheby’s Intl. Realty. He believes that it has to be personal, it has to be authentic.

So how do you measure the effectiveness of your brand? Panelists say engagement is the true test. Rather than focusing on “likes.” It’s the DMs, the IRL mentions and people knowing you’re brand when they see you that are the true indicators.

To hear more on building a brand that means something to people, watch the full video above.

Don’t miss out on the latest Inman Connect videos published daily. Discover what’s next and grow your business by watching on replay or joining us at upcoming events for live learning and networking. Session videos, livestream and event discounts for Connect are all exclusive to Inman Select subscribers.

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